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The Look at FN Platform: All About the Base

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Designers are achieving the impossible by making the coolest shoe in footwear history, the sneaker, even cooler. And how they are doing it is sure to drive consumers back into stores — or online — for new pairs.

To say sneakers are making a bold fashion statement seems redundant, but they are and from the ground up by picking elements from the comfort world, including oversized outsoles, dramatic toes — both rounded and pointed — and memory foam insoles that create a cloud-like sensation. Marshmallow white outsoles personify the feeling, even on non-athletic, traditional styles like Clarks Originals’ Wallabee, which is getting a sporty facelift for fall.

And as the designer sneaker category continues to gain market share (The NPD Group reported Kors by Michael Kors and Vince bested Nike in the women’s $75-$150 sneaker category in 2014), luxury leather uppers spanning exotic skins by Dumond to lush suede by Naya are present throughout fashion collections ready to tempt and lure.

For an ultra clean look, expect to see more minimalist designs that hark back to Calvin Klein’s sleek look of the Nineties. Dr. Scholl’s offers all-white slip-on sneakers with mummified uppers, while Mel sneaks in a few skater styles in muddy tones and light paint splatter that resembles marble. The clean and crisp sneakers are the perfect companion to Fall ’15 onslaught of rolled up, distressed boyfriend jeans.

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