Timberland celebrates a decade of eco-conscious footwear this fall. To mark the 10th anniversary of its Original Earthkeepers boot, the brand introduced a seasonal exclusive boot called the Eagle Bay.
Made with the same silver-rated leathers by the Leather Working Group, 50 percent recycled PET linings and 34 percent recycled rubber outsoles as the original, the new Eagle Bay is lightweight and updated with sleeker styling. The boot also features Timberland’s proprietary SensorFlex comfort system, a three-layer outsole that delivers support, active cushioning and flexibility.
The Original Earthkeepers boot launched in Fall 2007 and was the most eco-conscious boot Timberland had ever made. Its success ultimately transformed the way Timberland thinks about sustainability across its product categories, in terms of materials as well as manufacturing processes.
“The boot we launched ten years ago was a catalyst for our commitment to be Earthkeepers in everything we do, and to integrate sustainability across all facets of our business,” said Colleen Vien, Timberland director of sustainability. “It has been a tremendous journey thus far, but the work is never done. We look forward to continuing to innovate and identify new solutions to reduce the environmental impact of our products. This may be a ten-year celebration, but we’re just getting started.”
In 2016, the VF Corp.-owned brand set category-specific environmental targets to increase its use of eco-preferred materials across every Timberland product category. By 2020, the brand aims for its footwear to be entirely PVC-free and to include at least one material containing recycled, organic or renewable content. Timberland is also committed to ensuring that 100 percent of footwear and outerwear leather is sourced from tanneries that have earned a gold or silver rating from the Leather Working Group for following environmental best practices.
The Eagle Bay will be available for a limited time in Timberland specialty stores, select department and specialty stores and online, with a nubuck leather style launching July 18, and a mixed media silhouette in September. Suggested retail price ranges from $160 for the nubuck style to $180 for the mixed media version.