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How Timberland Aims to Reach Sustainability Goals by 2020

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Timberland has 2020 vision. The footwear company shared the progress of its five-year performance targets to build more sustainable products.

Among the brand’s goals, Timberland is aiming for 100 percent of its footwear to include at least one recycled, organic and renewable (ROR) material by 2020. In 2016, Timberland included ROR in 84 percent of its footwear. The brand plans to leverage new innovations such as the launch of the Timberland X Thread collection, to help reach its goal.

The company is also seeking a PVC-free material substitute that meets stringent performance expectations for its Timberland PRO line, and to review materials and manufacturing equipment updates to reach its 2020 goal of 100 percent PVC-free footwear.

A new commitment for Timberland is to eliminate per-fluorinated compounds (PFCs) completely from durable water repellants used in its products by 2020. The company is working with its suppliers and parent company, VF Corporation, to make progress toward this goal.

“At Timberland, our philosophy to be Earthkeepers drives everything we do, which means as our business continues to grow, we strive to find efficiencies and new innovations to meet our sustainability goals,” said Colleen Vien, Timberland director of sustainability. “While we made several positive steps toward our 2020 goals in the last year, there are a few challenges that Timberland—and the industry more broadly—needs to focus on to find solutions to overcome.”

Engaging employees in service proved to be more of a challenge in 2016 than previous years, with 41 percent of Timberland employees serving at least one hour of community service, compared to 76 percent the previous year. To address this shortfall, Timberland is looking to identify and develop new service opportunities that are less disruptive to the workday for employees to reach its goal of 80 percent by 2020.

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