Timberland celebrates the 25th anniversary of its Path of Service program, a volunteer program created by the company for its employees, through a season of volunteer events around the world.
The footwear brand created the Path of Service program in 1992, giving employees paid time to give back to their communities.
Timberland shows its commitment to be Earthkeepers, which its namesake collection turned 20 last month, by helping to restore and support the environment. The brand has an array of service initiatives planned throughout August and through October, including its yearly Serv-a-palooza and Urban Greening events, while urging customers to volunteer in their respective communities.
“At Timberland, service is a way of life – we’ve done a lot in 25 years, and we’re just getting started,” said Jim Pisani, Timberland global brand president. “Through the service events and activities this season, we will not only add value to communities around the world; we will also provide meaningful leadership and development opportunities for our employees, while building strong relationships with our business and community partners.”
On the 25th anniversary, Timberland rolls out a number of celebratory initiatives, including hosting a volunteer fair for employees to encourage participation in the company’s 25-day challenge, using paid time to give back to their communities. The brand will close its headquarters for the day on Sept. 14, encouraging personel to volunteer collectively at seven projects in Manchester, NH.
To finish the giving back season, Timberland will volunteers working on The Rail Park Project to help transform unused elevated tracks of the Reading Railroad into new urban green space for the entire city of Philadelphia.