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Timberland Names New Global Brand President

VF Corporation, owner of the Timberland brand, announced Monday the appointment of Jim Pisani to the role of Global Brand President, Timberland. Pisani replaces Stewart Whitney who left the company last month. He will report to Scott Baxter, Vice President, VF and Group President, Outdoor and Action Sports Americas.

Mike Pardini will take over Pisani’s most recent role, President, VF Licensed Sports Group. The moves are effective immediately.

Pisani joined VF in 2008 as president of VF Licensed Sports Group. The group’s Majestic brand is the official on-field uniform provider for Major League Baseball. It also supplies apparel and fanwear through licensing agreements with U.S. and international professional sports leagues, colleges and universities, and lifestyle brands. Prior to VF, he held a succession of leadership roles in branding, merchandising, sales and marketing at PepsiCo and Kraft Foods.

In a press release, Baxter stated, “Jim is a tremendously talented and accomplished executive with a proven track record of delivering consistent business results and generating new growth opportunities. His passion, energy, and embodiment of the values deeply rooted in the Timberland brand and in VF make him the ideal leader to guide the brand into its next phase of global growth.”

“I’m truly honored to be given the responsibility to lead this powerful and iconic brand with such rich history,” said Pisani. “There are so many opportunities in front of the Timberland brand and I look forward to partnering with the talented teams around the world to leverage our collective strengths and accelerate growth.”