Outdoor footwear brand Timberland announced Monday that it has appointed Bob Sineni has been named vice president and general manager of the company’s Timberland Pro brand.
Sineni comes to Timberland from Majestic Athletic, also a VF Corporation brand, where he served as director of the strategic channel since 2011. Prior to Majestic, Sineni spent 10 years as director of FedEx Worldwide services.
In his new role at Timberland Pro, which serves the industrial footwear and workwear markets, Sineni will be responsible for managing all aspects of the business, including strategy, product, marketing, sales and operations. The appointment is effective immediately and Sineni will report to Timberland Global Brand President Jim Pisani.
“We are thrilled to have Bob at the helm of the Timberland Pro business,” said Pisani. “He is a passionate leader who brings business acumen, team building skills and a proven track record of performance to this important role. We look forward to Bob’s many contributions as the Timberland Pro brand enters its next chapter of growth.”