Footwear industry veteran Tracy Smith has been named vice president and general manager of Timberland North America.
He will lead the strategic vision and operations of Timberland’s wholesale and direct to consumer businesses in North America, with responsibility for strategy, merchandising, sales, marketing and operations.
Smith brings to Timberland more than three decades of footwear experience. He most recently served as Geox president of U.S. operations. Prior to Geox, Smith spent nearly 20 years at Cole Haan in various roles, including the role of global sales, during which time he helped drive topline growth and bottom line results through the development of a global strategy.
The VF-owned company is relying on leadership changes to set the stage for growth. The brand announced two additional appointments. Chris Young, previously vice president of operations for VF Sportswear, was named vice president of operations for Timberland, overseeing all operations and supply chain initiatives to support and scale the brand’s growing footwear and apparel businesses.
In addition, Federico Benzi was named chief financial officer for Timberland North America, having previously served as CFO of Timberland EMEA. In this role, Benzi is responsible for leading the finance function for Timberland North America while also supporting the brand’s global growth objectives. Young and Benzi replace Karen Smith and Eric Carlson, who were promoted into new corporate leadership roles with VF.