Each year for the next five years, the brand will choose a different city with a Timberland store, and match its retail floor space with the creation or restoration of an equivalent amount of green space in that city.
“We believe green spaces are the heartbeat of a community. They do so much more than provide a place to play and explore; they also help enhance quality of life in the form of improved health and overall wellbeing,” said Colleen Vien, Timberland sustainability director. “We are proud to make this commitment today, so these vibrant city spaces can be enjoyed for generations to come.”
Timberland will launch this initiative in New York City, in a partnership with local non-profit GrowNYC, to help transform the United We Stand garden. The 32,000-square-foot garden is in the Mott Haven neighborhood of South Bronx. For years this area encompassed four separate community gardens, but after decades of use and a damaging fire a year-and-a-half ago, all four gardens were cleared. Under the guidance of GrowNYC, volunteers will spend the day creating one new community garden for the neighborhood to enjoy.
“We’re so thankful for Timberland’s service in our communities as they help us further our efforts to provide green space in areas that need it most,” said Mike Rezny, GrowNYC assistant director. “Today’s volunteers are transforming one of the most underserved neighborhoods in the Bronx into a beautiful community garden functioning as a destination for urban agriculture and an inviting outdoor hub for the surrounding community.”