The campaign celebrates the “art of doing nothing” in a series of lighthearted videos showcasing the trio in off the clock environments. The videos feature Ugg’s most casual styles, including slippers and a short lace-up boot based on the Classic.
“The idea of ‘Do Nothing’ started last fall when I had a rare Sunday to watch football since we opened the season on a Thursday night. I relaxed on the couch wearing my favorite Ugg slippers. I posted a photo on Facebook and it was history from there,” Brady said in a press release.
Brady’s influence extends beyond the concept of the campaign. Since partnering with Brady in 2011, Ugg’s men’s business has grown over 150 percent. This season the brand looks to build on its success with a collection of over 150 styles ranging from boots to slippers.
The campaign will launch on Sept. 11 and will run through November.