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Skechers Signs Recently Retired Dallas Cowboys Quarterback Tony Romo

Skechers announced Wednesday that the company has signed recently retired Dallas Cowboys quarterback Tony Romo to amplify its brand message for its men’s collection.

Romo will join the likes of Joe Montana and Howie Long as a Skechers brand ambassador in a multi-platform global campaign set to launch later this year. Romo retired following the 2016 season and has transitioned to the broadcast booth where he will be the lead color analyst on CBS Sports coverage for the 2017 season.

In recent years, Skechers men’s footwear has expanded to include casual and sport styles. The brand has utilized sports icons when advertising its men’s collection for 15 years with an alumni list featuring names like Pete Rose, Mariano Rivera, Ozzie Smith, Tommy Lasorda, Joe Namath, Ronnie Lott, Karl Malone, Kareem Abdul-Jabbar, Rick Fox and Wayne Gretzky.

“Partnering with elite athletes has proven to be an effective way to reach sports fans of all ages and Tony Romo certainly fits the mold of the iconic stars who have represented our men’s footwear collection,” said Michael Greenberg, Skechers president. “Not only was he great on the field, but Tony is a media superstar as well, and we know as his fans follow him to the broadcast side, his reach will help convey how our athletic and casual footwear delivers on style and comfort for men everywhere.”