UBM Fashion, organizer of fashion industry trade shows like FN Platform, Coterie and more, announced Mirjam Dietz as an official consultant for UBM Fashion European Market. Dietz will work toward building awareness and sales for UBM Fashion events in apparel and accessories within Europe.
“I am honored to have been appointed as official consultant by UBM Fashion. The power of the group is extremely impressive and the people behind these fashion trade shows are experts,” said Dietz. “The United States represents a huge market and this is a fantastic opportunity for European brands to enter the United States or to enhance their export activities. I am proud to be a part of this organization.”
Dietz makes the move to her new position after positions at German fair organizer Igedo Company, organizer of the Bread & Butter trade show, and founder of her eponymous business development and communications agency.
“”UBM Fashion is committed to providing the best possible venues for European collections looking to enter the US market. Our flagship trade events such as the women’s Coterie and Edit shows and the men’s MRket and Project shows will benefit from Mirjam’s European market experience and knowledge. We are excited to partner with Mirjam on this new initiative to introduce the best of the best from Europe to the US market and UBM Fashion’s premier trade events,” said Coleman McCartan, director of international marketing, UBM Fashion.
In Dietz’s new role, she will manage a new team of representatives from Scandinavia, Portugal, Poland, Belgium, the Netherlands, Germany, Austria and Switzerland. She will also serve as an ambassador to help foster relationships with European government trade offices and associations as well as fashion brands.