Ugg unveils their second Ugg Collective campaign for Fall ’17 featuring a cast of creative Californians.
The campaign aims to celebrate Ugg’s “uniqueness and elevated position” by featuring personalities who highlight the diversity and spirit of the brand. The cast consists of Californian photographers, musicians, actors, artists, surfers and skaters, including actor Kyle MacLachlan, musician Kim Gordon and model Lola McDonnell.
In the bohemian campaign, the collective sports retro denim and surf wear with key items from Ugg’s fall collection, including the Classic boot, fur-embellished mocs, fur slides and chukka boots.
Stills and videos from the campaign will live globally in digital, print and Ugg store window displays.