Ugg doesn’t play when it comes to counterfeits of its famous shoes. Partnering with local police in Long Island, New York, Ugg helped to identify over 3,660 pairs of fake footwear worth an estimated $700,000.
The boots were discovered while serving an eviction notice for failure to pay rent, unearthing a counterfeiting operation that assembled and shipped counterfeit goods across the country. The total seizure included counterfeits of other premium brands estimated to be worth over $1 million.
Ugg, a division of Deckers Brands, has historically been very aggressive when it comes to protecting its intellectual property, going as far as launching an anti-counterfeit campaign last year to better educate consumers on spotting fakes.
“Since 2009, we have taken legal action against over 60,000 websites selling counterfeit products, we have removed over 590,000 counterfeit listings on various online sites such as Taobao and eBay and seized over 2.2 million counterfeit products before they entered the market,” said Dave Powers, Deckers Brands CEO and president. “We will continue to support successful raids and website takedowns as these efforts are part of our commitment to our customers.”