Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Ugg and Footaction Tap Rapper Kyle for New Campaign

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Ugg hits the streets of New York City with the help of its newest ambassador, multi-platinum rapper and actor Kyle, for the brand’s second partnership with retailer Footaction.

The new marketing campaign features Kyle in various famous locations around New York City while filming for his Netflix show, “The After Party,” in various Ugg styles. The six locations are riding the New York water taxi, Central Park, Chinatown, West Fourth Street Courts, the last phone booth in New York City and Time Square.

“We are honored to work with Kyle this season to further our partnership with Footaction,” said Andrea O’Donnell, president of fashion lifestyle, Deckers Brands. “With a shared California heritage, unique sense of style and jovial spirit, Kyle represents the true essence of Ugg.”

The collaboration features three exclusive Ugg Neumel colorways with a low-rise ankle boot, along with more campaign styles available now.

Ugg partnered with rapper Vic Mensa for its first campaign with Footaction in November 2016.

“Footaction is thrilled to have the opportunity to partner with Kyle because he embodies all that we stand for,” said Footaction VP and GM Ken Side. “He hustles hard in all aspects of his life, from his music to acting to owning his personal style with brands like Ugg.”

The collection is available at Footaction and Ugg stores across the country, as well as on both brands’ websites.

Related Articles

More from our brands

Access exclusive content Become a Member Today!