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Ugg Launches Premium Men’s Collection for Holiday

Ugg is elevating its men’s offerings for holiday. The comfort lifestyle brand introduced Est. 1978, a three-piece collection made with luxury materials that harkens back to the brand’s coastal and surf heritage.

The collection features bespoke detailing, rich leathers, soft suedes and merino sheepskin in classic silhouettes that offer the same warmth and comfort as the brand’s core collection. Shoe styles include two slippers and a pull-on boot, with prices ranging from $225 for the Thayne slipper to $600 for the Gustin boot.

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“Est. 1978 pays homage to the original boot which was and still is handcrafted in the same way surfboard shapers meticulously refined longboards in the early days. Every design detail was thoughtfully considered from rich, premium leathers to detailed construction in the U.S. This collection celebrates the same dedication to craftsmanship and luxury that defined us back in 1978 and continues to distinguish Ugg today,” said Rob Koenen, Ugg for Men vice president.

Ugg also partnered with a Southern Californian artisan for one-of-a-kind belts and with Bucheimer NYC, one of the oldest leather brands in America, to create rugged rucksacks and weekender bags.