Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user
You will be redirected back to your article in seconds

Ugg Launches New Classic Street Collection with Hailey Baldwin

When it comes to sustainability, there is no way forward without a plan. Attend our in-person “Sustainability Summit: Road to 2030” June 1 in NYC. Learn from the industry’s best and brightest, and network to create those necessary partnerships!

Model and social media influencer Hailey Baldwin stars in the launch campaign for Ugg’s Classic Street collection.

The collection includes five new silhouettes designed to offer “streetwise” styling with signature Ugg comfort, durability and performance. Highlights of the collection include the McKay shortie boot with an ankle revealing split, the Quincy combat boot and the Cedric harness boot. The collection is available now and retails for $150-$300.

The campaign, which includes a series of images of Baldwin in Venice Beach, Calif., aims to capture a modern and youthful aesthetic, and reinstate Ugg’s West Coast roots.

“Hailey’s edgy fashion sense and unmistakable street style make her the perfect partner to celebrate our new Classic Street collection,” said Ugg Senior Director of Global PR Alice Hampton. “Her fun and youthful perspective showcases new, modern and fresh ways to wear Ugg outside.”

The Classic Street collection, along with the recently launched Classic II collection, is part of Ugg’s remodeling of classics to appeal to an audience with a more discerning fashion sense. The brand also unveiled a fresh new look for its branded retail stores.

Related Articles

More from our brands

Access exclusive content Become a Member Today!