The collection includes five new silhouettes designed to offer “streetwise” styling with signature Ugg comfort, durability and performance. Highlights of the collection include the McKay shortie boot with an ankle revealing split, the Quincy combat boot and the Cedric harness boot. The collection is available now and retails for $150-$300.
The campaign, which includes a series of images of Baldwin in Venice Beach, Calif., aims to capture a modern and youthful aesthetic, and reinstate Ugg’s West Coast roots.
“Hailey’s edgy fashion sense and unmistakable street style make her the perfect partner to celebrate our new Classic Street collection,” said Ugg Senior Director of Global PR Alice Hampton. “Her fun and youthful perspective showcases new, modern and fresh ways to wear Ugg outside.”
The Classic Street collection, along with the recently launched Classic II collection, is part of Ugg’s remodeling of classics to appeal to an audience with a more discerning fashion sense. The brand also unveiled a fresh new look for its branded retail stores.