It’s the end of an era and the beginning of a new one for Ugg, the Australian boot brand, which announced it would be updating its enduringly popular “Classic” boot style with a new version boasting performance improvements.
The “Classic II” comes nearly 40 years after Ugg first unveiled its original Classic boot, boasting new features including water and stain resistance, better traction, and an overall lighter weight.
“This is without a doubt the biggest launch Ugg has ever undertaken in its 38-year history,” said Deckers Brands President and CEO Dave Powers. “Updating a product as iconic as the Classic was a big decision. However, after listening to what our consumers want we knew it was time.”
The Classic II will be available in all of the same beloved profile variations the original boot was—the mini, the short and the tall. Ugg says the launch of the new Classic will be supported by a large-scale media campaign launching in the fall, featuring the brand’s first-ever global women’s ambassador, Rosie Huntington-Whiteley.
“This is a big moment for the brand as it is not just about celebrating the launch of a new boot; it marks the start of a whole new line of products you will soon start to see from the brand,” said Powers.
The new Classic is available now online and at all Ugg retail locations worldwide, as well as through select wholesale partners. The Classic II Mini will retail for $140, the Classic II Short for $160, and the Classic II Tall for $200.