Deckers Brands-owned Ugg has unveiled it’s new Spring men’s campaign featuring actor and TV host Terrence Jenkins.
The new campaign features Jenkins wearing Ugg’s Treadlite styles, which utilize proprietary RMAT technology to create a lightweight and durable outsole. Ugg first introduced the technology in its Spring ’15 line.
“I have always loved Ugg slippers in fact I received my first pair for Christmas years ago they have always been a wardrobe staple. Wearing the shoes on this shoot completely opened my eyes to the Ugg brand,” said Jenkins. “The Treadlite technology makes the shoes feel amazing, plus they can be worn year round whether you are in New York, LA or on the other side of the world. These styles are fresh, super lightweight and versatile.”
Featured in the campaign, the Hepner Woven showcases mixed materials and interchangeable insoles, one set with 7mm UGGpure and another lined with leather. Shot by photographers Jeremy and Claire Weiss in Downtown Los Angeles, the campaign showcases several wearing occasions and styling cues from day to night.
“Terrence is renowned for his great style and is constantly on the go,” said Alice Hampton, Ugg senior director of global PR. “With his busy schedule, he is the perfect ambassador to communicate how these styles transition from day to night with Treadlite by Ugg technology, making them ultra-comfortable, lightweight and yet still fashion forward.”