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Reebok Urges More Physical Activity

Fitness apparel and sports footwear may be hotter than ever, but that doesn’t mean people are actually working out any more.

As a part of its new global campaign ‘25,915 Days’, which urges people to make the most of their days on Earth, Reebok has conducted a study of how people actually spend their time on various actives, from laughing to sleeping.

Turns out, the average human will spend less than one percent of their life exercising. Reebok’s study, conducted in partnership with global consultancy Censuswide evaluated nine countries around the world and disclosed that the average human would spend just 0.69% of their life exercising – or otherwise defined as 180 of their ‘25,915 days’.

“As a brand dedicated to promoting and supporting health and fitness around the world, we felt compelled to shine a light on the disparities between what we may aspire to achieve and what we’re willing to do about it,” said Yan Martin, vice president of brand management at Reebok. “It gives us a renewed urgency to get out there and live fuller, healthier lives. If we all traded in 30 minutes of phone time for a jog, we could actually help change the dynamics of global wellness.”

To put this statistic into perspective, Reebok also looked at the time humans spend on technology devices and discovered that 41 percent of the average human life is spent engaging with technology – or 10,625 out of their 25,915 days. The study also found the average human will spend 29.75 percent of their lives sitting down, either at work or at home – or the equivalent of around 7,709 days.

While the numbers may make it sound like humans spend a lot of time doing nothing, the study also found that humans spend a lot of time moving without thinking about it. For instance, the average person will climb the equivalent of Mount Everest nearly 45 times during their 25,915 days on Earth, and run the circumference of the planet almost twice.

Martin continued, “The spirit of 25,915 isn’t one of fear, but of hope and opportunity. This study will hopefully help to push and inspire people to do more. Run one extra lap, climb a few extra stairs – it could mean one more lap of the earth by the time your 25,915 days are up.”