Vans has new leadership in the form of brand veteran Doug Palladini.
The California-based action sports footwear and apparel brand announced Monday the appointment of Doug Palladini to the position of Vans Global Brand President, effective immediately.
As Global Brand President, Palladini will lead and manage the strategic direction of Vans globally, while enabling regional teams to develop and deliver local strategies to drive continued worldwide growth. Palladini will also oversee global marketing and product and will maintain direct responsibility for sales in the Americas.
“Over the course of his 12-year tenure, Doug has made significant contributions to Vans’ brand identity and business growth,” said VF Corporation Action Sports President Kevin Bailey. “His remarkable leadership and deep connection to Vans’ heritage will serve him well as he shapes the future of the brand for our employees and consumers around the world.”
Palladini joined Vans in 2004, spending nine years leading Vans’ global marketing, and has also served as Vice President, General Manager for the Vans North America region since 2013. As Vans North America leader, Palladini carved out local strategies for the U.S., Canada and Mexico, and is credited by Vans for helping to accelerate regional growth.
“Vans immediately became a part of my life when I moved to California at age six and bought my first skateboard. After college, working at action sports magazines, I got to know incredible Vans athletes such as Geoff Rowley and Jamie Lynn and the company itself, which led to a very personal connection with the brand early in my career,” said Palladini. “I have learned that Vans has a truly remarkable ability to connect with people in a sincere and meaningful way, and I am humbled by the responsibility I have been given to harness and expand that energy.”