Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Vans Gains Favor Among Teens as Athletic and Streetwear Brands Dominate Footwear Preference

Where are fashion’s priorities? How sustainability will fare post pandemic is just one of many open questions. Join SJ on July 15 at 11 am for a webinar on how the crisis will affect future sourcing decisions and how to better measure progress.

Vans has seen a nearly unprecedented rise in popularity among teens, trailing only Nike, according to the most recent Piper Jaffray Taking Stock with Teens survey. The semi-annual report, which surveyed 8,600 teens averaging 16 years old, found athletic and streetwear brands continue to dominate the mindshare of Generation Z, with stronger growth among female…

This content is for Annual and Limited members only. You can read up to five free articles each month with a Limited Level Subscription. Please log in, or subscribe.

Log In Subscribe

More from our brands

Access exclusive content Become a Member Today!