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Vans Gains Favor Among Teens as Athletic and Streetwear Brands Dominate Footwear Preference

Vans has seen a nearly unprecedented rise in popularity among teens, trailing only Nike, according to the most recent Piper Jaffray Taking Stock with Teens survey. The semi-annual report, which surveyed 8,600 teens averaging 16 years old, found athletic and streetwear brands continue to dominate the mindshare of Generation Z, with stronger growth among female…

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