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Via Spiga Debuts Rebranding, Returns Manufacturing to Italy

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Via Spiga is elevating its image and product with a full brand relaunch led by newly appointed Creative Director Carla De Freitas.

Under De Freitas’ direction, the brand has moved the majority of its manufacturing back to the original Italian factory used when the brand first launched in 1985. The Fall ’17 Via Spiga collection offers premium materials like soft Italian leather, suedes and rich calf hair across silhouettes ranging from heeled boots and flats, to pumps to tailored sneakers. The color palette marries classic neutrals like white and saddle browns with seasonal hues of red and navy.

Scottish-born and New York-based De Freitas attended The Royal College of Art in London before launching her career at Top Shop in London. There she launched the first footwear collection for the brand as senior designer and manager for Footwear and Accessories. In 2010, she became footwear design director at Alexander Wang. De Freitas then collaborated with Mary-Kate and Ashley Olsen to develop and present their premier collection of shoes for Elizabeth and James.

In October 2011, De Freitas joined Caleres in New York to launch Vince footwear. After great commercial success, Caleres appointed De Freitas as creative director of Via Spiga. The fall, 2017 line for Via Spiga is her first collection for the brand.

At Via Spiga, De Freitas aims to offer the highest standards of form, function and style. “My design goal is to give women a collection that they can come to for all their needs. We want them to look and feel great. There is a concerted effort in everything that we do toward making each pair comfortable without compromising design and style. For me, this all begins with seeking out the finest materials and leveraging them in the most advanced design practices to date. This is indeed a new day for the brand,” said De Freitas.

The fall collection retails from $195 to $495 and is now available for purchase on Via Spiga’s refreshed website as well as select department stores and specialty boutiques.

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