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Vince Camuto’s Super Bowl Ad Stars a Puppy and Heels

Vince Camuto is making a play for women’s attention with its first-ever Super Bowl commercial starring a puppy, a lavish walk-in closet and shoes.

The 30-second spot follows Jack Daniel, a Boxer dog who wants to help his owner pick a pair of shoes to complete her outfit. The dog rummages through a walk-in closet that is filled floor-to-ceiling with Vince Camuto shoes. Jack ultimately offers his suggestion for the perfect shoe—an appreciated but misguided surprise for his owner.

The 30-second video, created by the production company Swell and Camuto Group’s in-house global marketing team, will air during pre-game coverage on CBS, preceding Super Bowl kickoff scheduled for 6:30 p.m.

In a statement, Camuto Group Chairman and CEO Alex Del Cielo, said, “We are really excited to have our first Super Bowl ad airing during the 50th anniversary. It was a great opportunity to have some fun and present our brand to the broad Super Bowl audience.”

Click here to view a teaser.