Vionic will open up its second-ever retail spot in San Francisco’s Westfield Francisco Centre on Thursday. The store will carry Vionic’s complete collection for men and women, including active styles, slippers, flip-flops and more. The store will be open through April 2018.
While most brands are investing in e-commerce, the brand says it is embracing a more personal approach, encouraging for shoppers to come in-store and experience the signature Vionic footbed themselves before purchasing. The store will also have experienced retail associates on hand, who can help guide customers towards finding the right shoe.
The hometown pop-up shop follows the brand’s initial foray into branded retail. Vionic opened a store in partnership with Ohio retailer Lucky Shoes earlier this year.
“We are excited to open our first Vionic pop-up shop in California to showcase Vionic to our customers. San Francisco is the perfect venue for us since we are a San Francisco Bay Area based brand—we are proud to have a Vionic shop in our own backyard,” said Vionic President Connie Rishwain. “Our pop-up will showcase the full extent of our line and we think customers will be delighted to experience Vionic first hand.”