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Virgin’s Richard Branson Says Retail Survival Depends on Entrepreneurialism

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

If you ask Sir Richard Branson for the key to getting business done, he’ll say: “Screw it, just get on and do it.”

In a cheeky start to day two of the National Retail Federation’s Big Show 2017 Monday, the Virgin Group founder and serial entrepreneur offered his sympathy to the mass of retailers in the room.

“It’s a tough business,” Branson said.

That sentiment has been echoed throughout the show. The theme of the times—in retail and otherwise—is how to cope in this new world.

Read more at Sourcing Journal.

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