It’s time to make wearable technology that’s worth wearing.
That was the main message out of Wednesday morning’s plenaries at Wear Conference (May 24-26) in Boston, as speakers from Manufacture NY, Third Wave Fashion, CuteCircuit and OmSignal took to the floor to discuss the challenges and opportunities of integrating fashion and technology.
“The fashion and technology industries are at odds with each other,” declared Dr. Amanda Parkes, chief of technology and research at Brooklyn-based Manufacture NY, noting that emotion has a lot to do with the disconnect between the two. “In fashion, emotion is the killer application. [Most wearables on the market are] not tapping into all of the things that are amazing about why people want to wear fashion and make fashion. It’s about expression, identity and desire and we need to be thinking more holistically across these.”
Read more at Sourcing Journal.