With the arrival of spring collections in stores comes a series of new fashion content and commerce strategies that tap into younger demographics and aim to convert browsing into buying.
Check out the latest in how publications plan on expanding their reach and their buying influence.
Lucky Sets Up Shop
“On Monday, the six-month-old Lucky Group unveiled Lucky Shops, its new content-meets-commerce destination. As it’s only day one, the site has some way to go before it’s as polished as Lucky’s previous site, Luckymag.com (which will henceforth redirect to Luckyshops.com), or to online retail competitors like Net-a-Porter and Shopbop, but its vision is clear.” Read the full story at Fashionista.
British Vogue and the Teenage Dream
“We’re delighted that Miss Vogue is now online, bringing the best elements of Vogue to a teenage audience, tapping into their dreams of grown-up glamour on a daily basis,” Emily Sheffield, editor of Miss Vogue, said. “Miss Vogue will accompany those exciting and important coming-of-age experiences, tapping into this creative and explorative time in their lives.” Read the full story at Vogue.
Barney’s Best, Hot Off the Press
“The department store announced Thursday that its popular, shop-able editorial site, The Window, will debut as a seasonal print publication, offering “a curated selection of this season’s women’s ready-to-wear, shoes, bags and jewelry,” as well as a more contextual, in-depth look at the culture of the “Barneys New York world.” Read the full story at Hollywood Reporter.