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Wool Lends Footwear Brands a Stylish Sustainability Story

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Allbirds has many achievements under its belt, but chief among them is reviving industry interest in making shoes with wool. Though using wool in footwear is not a new concept, Allbirds encouraged shoe makers to innovate with the eco-friendly natural fiber. “Wool used to be reserved for slippers before Allbirds brought it to the forefront…

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