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Wool Lends Footwear Brands a Stylish Sustainability Story

Fashion is at a crossroads: continue with cutting-edge strategies developed to persevere during Covid or slide back into familiar (yet unprofitable) habits? Get the experts' perspective at our in-person Sourcing Summit, Oct. 19 at New York’s Cipriani 42nd Street.

Allbirds has many achievements under its belt, but chief among them is reviving industry interest in making shoes with wool. Though using wool in footwear is not a new concept, Allbirds encouraged shoe makers to innovate with the eco-friendly natural fiber. “Wool used to be reserved for slippers before Allbirds brought it to the forefront…

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