Zappos introduced a new retail program that puts wellness and function first. The online retail rolled out Zappos Adaptive, a curated collection of product designed to make life easier for those who have challenges getting dressed.
The collection offers an extensive range of easy footwear for men, women and children, including slip-on silhouettes and shoes with bungee and cord or hook and loop closures and diabetic and orthotic friendly options. Styles span Vans Classic slip-on and Sanuk Vagabond, to diabetic approved sneakers by Propet and Keen’s Newport silhouette with toe bumpers.
“Zappos Adaptive started with a single phone call from a customer looking to exchange a pair of shoes for her grandson who was unable to tie his own laces,” said Saul Dave, director at Zappos. “My disappointment in not being able to replace the shoes inspired me to start this initiative. Through our research we discovered there is a huge underserved community needing clothing and footwear that is both functional and fashionable,” he said.
The collection also include adaptive apparel, incluing sensory friendly tops, tagless T-shirts and elastic waist pants.
To support the launch, Zappos has created a dedicated customer loyalty team trained to assist customers shopping for products for special needs. The retailer is also teaming up with Madeline Stuart, a model who advocates for inclusiveness and diversity, and Alexis Wineman, Miss Montana 2012 and autism advocate to help spread the word about this new offering.