Founded in 1992 by four neighborhood friends from Queens, New York trying to make quick cash by selling tie-top hats to their friends and family, FUBU quickly grew from a shoestring budget of $40 into a $6 billion fashion empire.
In 2017, FUBU celebrated the brand’s 25th anniversary with a highly coveted capsule collection revisiting the classics with plans to introduce larger collections and more collaborations in the near future.
The capsule collection introduces 10 styles, based on classic pieces that redefined streetwear over 25 years ago.
The Century 21 capsule will be the first debut of new product from the FUBU “Can’t Resist a Classic” campaign.
“Century 21 is so excited to be a part of this next chapter in the FUBU brand story,” said CMO Michael Wolkoff.
“We can’t wait for original fans of the [FUBU] brand to line up as well as the next generation of shoppers to discover it in our store,” said Century 21 CMO Michael Wolkoff.
The capsule features FUBU’s signature bold blues and rich reds.
The FUBU capsule captures millennial nostalgia for their ’90s-era youth.
Easy tees are a staple in FUBU’s 10-piece capsule.
Throwback lettering emblazons a maroon t-shirt in FUBU’s new capsule.