With the rise of sneaker culture, Adidas is showing some street smarts in partnering with Kylie Jenner, whose pull on social platforms like Instagram generates the equivalence of $1 million in traditional ad spending.
Young women are an increasingly important demographic for athletic brands like Adidas.
It will be interesting to see how new brand ambassador Kylie Jenner helps sales of Adidas Originals shoes, which have played a starring role in the streetwear scene.
Kylie Jenner and the Adidas Originals Falcon both were born in the same year.
Kylie Jenner is the latest ambassador for Adidas and should help the brand reach teen and tween girls.