Composed of 90 percent recycled materials, including the equivalent of six plastic bottles, each pair of PETA-approved vegan shoes boasts a carbon footprint 80 percent smaller than conventional sneakers, according to the company.
All glues are water-based, which is better for both people and the environment. To offset carbon emissions generated during production, Norm will plant two trees for every purchase.
Available for preorder at 120 euros ($135) a pair or 235 euros ($264) for two pairs, the unisex design comes in five colors: polar white, eclipse black, obsidian blue, military green and burgundy.
“Every single decision we take, every single choice we make, is made with sustainability as a driver,” notes Norm, which is made up of “three friends, Antoine, Arnaud and Nicolas,” on Kickstarter.
Made in Portugal, the shoes feature 100 percent recycled polyester 3D-knit uppers, laces and labels and 75 percent recycled (and recyclable) rubber soles.
“Our products are made using qualitative materials and manufacturing techniques to ensure a prolonged life time,” Norm writes. “But to even further increase it, the knit material is very easy to repairs with a simple needle and a thread.”