The German sportswear brand has teamed with ViacomCBS Consumer Products (VCP) and Nickelodeon to produce a retro collection inspired by the children’s channel’s animated ‘90s hit, Rugrats, which is celebrating its 30th anniversary.
A hooded sweatshirt featuring Reptar the tyrannosaurus and Spike, the family dog.
A pair of green warmup shorts with the Rugrats logo.
A long sleeve purple and gold shirt reminiscent of character Susie Carmichael’s dress.
The shirt features the Rugrats logo on the back of the neck.
The Classic Suede features Rugrats-themed colors like purple, orange and teal.
The shoe also features the show’s character’s and Nickelodeon logo on its insoles.
The shoe features ’90s inspired colors, like an orange picked up from Nickelodeon’s classic logo.
All products will retail for $40-$100, the brand said.
The Puma Court Rider sneaker will be available for adults only.
The shoe features Rugrats-themed motifs and colors.
All products will be available on Puma.com and the company’s global retail stores. Shoppers will also find the collection on FootLocker.com and at the retailer’s physical stores beginning June 4.
The Street Rider, inspired by Haribo’s Happy Cherries gummy candies, is emblazoned with a bright red and green motif.
The shoe’s patterning is complemented by a mesh upper and transparent TPU overlay, a Haribo Goldbears hangtag, and branding on the midsole.
The brand will gradually roll out a roster of footwear products throughout 2021 with German candy brand Haribo, best known for its world-famous gummy Goldbears.
The collection’s pieces are colorful and candy-colored.
The Street Rider for adults and juniors debuted last week.
The Puma x Haribo CA Pro features a white leather upper with a gold heel overlay and piping.
The introductory drop also includes graphic T-shirts and shorts co-branded by Haribo and Puma, which leans heavily on gold accents and cleverly mixes the brands’ logos—Puma cats and Haribo bears—creating an all-over print.
All products in the Puma x Haribo range will be available on Puma’s website and at select retail stores and accounts, ranging in price from 35 Euros (around $42) to 120 Euros (about $146).
The shoe’s gold accents are complemented by a Haribo Goldbears hangtag.
The Puma x Haribo CA Pro retails for $80 on Puma.com.
Sneakers, shorts and T-shirts make up the partners’ first drop.
Despite his dropped contract with competitor Nike over sexual assault allegations, Puma moved forward in releasing a collection with Paris Saint-Germain footballer Neymar in late May on its website and in stores across Europe.
According to Puma, Neymar has built a name for himself not only through his on-the-pitch skills, but through his off-duty style.
The player “embodies the theme” of the recognizable silhouette, the brand said, which was made to celebrate movement and youth culture.
The shoe also encompasses Puma’s “futro design” sensibility, pulling inspiration from the brand’s archives and elements of a ‘90s track spike to create a “’collage’ of past and future.”
The design includes features like a formstrip which flows seamlessly into a heel pull, an exaggerated heel, and “Designed by Puma” etched across the shoe’s back.