Lavion Gibson, Rothy’s Director of Product Design

Men’s footwear has been “one of our most requested categories, and one of the most fielded questions we’ve had from our female audience in addition to men,” he said
Men’s footwear has been “one of our most requested categories, and one of the most fielded questions we’ve had from our female audience in addition to men,” he said
The RS01 sneaker, available in white, bone, olive and black for $175, showcases intricate paneling and seamwork, as well as a padded collar and tongue with a terry-like finish on the inside, contributing to comfortable sockless wear.
“Sneakers are an incredibly component of just about anyone’s wardrobe, and so we really felt that launching with one was a necessity,” Gibson said.
“I think one of the fortunate aspects of our product and brand is that the things that appeal to women appeal to men, too,” he said, referencing the shoes’ sustainable attributes and the brand’s commitment to longevity and durability.
“Since the onset, we’ve been looking to bring silhouettes that have classic styling and timelessness—something that’s not for a moment, but for a lifetime.”
Hoping to speak to a broad audience of footwear lovers and aficionados, the timeless aesthetic also showcases Rothy’s most recognizable aesthetic feature: its knit uppers.
In navy, black, and two shades of camo, the $185 style was built to occupy a “front of closet” spot for men on the go, Gibson said.
“We really looked at what styles the male consumer could universally wear for more formal and casual occasions, as well as for relaxing on the weekend,” he said, pointing to the sleek, low-profile silhouette.
While Rothy’s spin on the driving loafer harnesses the appeal of the brand’s signature knit, details like a welt stitch around the vamp pay homage to the heritage model.
The brand also saw an opportunity to bring pattern into the mix with shades of tan and green camo, subtle enough to be paired as neutrals with most ensembles.