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Heinekicks
Image Credit: Courtesy Elevating the shoes are soles with Heineken Silver, added using a specialised surgical injection method to make Heinekicks the first ever pair of sneakers that allow you to walk on beer.
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Heinekicks
Image Credit: Courtesy “We’re thrilled to be bringing Heinekicks to Singapore and we hope this inspires consumers to embrace fresh perspectives and spark new connections,” said Gerald Yeo, Marketing Director at Asia Pacific Breweries Singapore.
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Heinekicks
Image Credit: Courtesy Built into the tongue is a removable metal bottle opener, a handy feature when it’s time to enjoy a Heineken Silver.
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Heinekicks
Image Credit: Courtesy Shoe Surgeon Dominic Ciambrone helped Heineken created the limited-edition Heinekicks sneakers containing real beer.
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Heinekicks
Image Credit: Courtesy “Partnering with Heineken for their new beer was a fun challenge. We both share a passion for innovation and pushing boundaries, and created a design to reflect that,” Shoe Surgeon Dominic Ciambrone said.
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Heinekicks
Image Credit: Courtesy To match Heineken®’ Silver’s signature colourway, each pair features a sleek green lenticular upper with silver and red accents.
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Heinekicks
Image Credit: Courtesy The shoe not only embodies the energy of Heineken® Silver, but literally carries it. I can’t say I’ve ever designed a sneaker that contains actual beer before,” Ciambrone said.
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Heinekicks
Image Credit: Courtesy “At Heineken®, we have always embraced change. The launch of Heineken Silver is testament to this, and the limited edition Heinekicks are a manifestation of Heineken®’s constant pursuit of innovation,” said Gerald Yeo, Marketing Director at Asia Pacific Breweries Singapore.
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Heinekicks
Image Credit: Courtesy Handing full rein to the creative genius behind some of the most high-profile custom sneakers worn by the likes of LeBron James, DJ Khaled and Drake, the result is an expression of Heineken Silver’s Unexpectedly Smooth proposition in a pair of sneakers that are the first of their kind.
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Heinekicks
Image Credit: Courtesy “The Shoe Surgeon’s vision of “Walking on Beer” doesn’t just present a new way to enjoy the Unexpectedly Smooth Heineken Silver experience; it sends the message that an open mind is the key to seizing life’s possibilities,” said Gerald Yeo, Marketing Director at Asia Pacific Breweries Singapore.
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Heinekicks
Image Credit: Courtesy 7 of the 32 created Heinekicks are slated to drop in Singapore in Q4 2022.