New Balance Opens New Massachusetts Warehouse

A Look Inside New Balance’s Methuen Factory

Image Credit: Nathan Fried-Lipski/Nate Photography

Left to right: Representative Linda Dean Campbell, Massachusetts Legislature; Representative Frank Moran, Massachusetts Legislature; Senator Diana DiZoglio, Massachusetts Legislature; Mike Kennealy, Massachusetts Secretary of Housing and Economic Development; Lt. Governor Karyn Polito, Commonwealth of Massachusetts; Joe Preston, New Balance president and CEO; Anne Davis, New Balance vice chairman; Jim Davis, New Balance chairman; Dave Wheeler, New Balance chief operating officer; U.S. Congresswoman Lori Trahan, 3rd Congressional District of Massachusetts; Governor Charlie Baker, Commonwealth of Massachusetts; and Mayor Neil Perry, City of Methuen.
A Look Inside New Balance’s Methuen Factory

Image Credit: Nathan Fried-Lipski/Nate Photography

Massachusetts Governor Charlie Baker (left), Lieutenant Governor Karyn Polito (back middle) and Congresswoman Lori Trahan (right) get a tour of New Balance’s Methuen facility.
A Look Inside New Balance’s Methuen Factory

Image Credit: Glenn Taylor/Sourcing Journal

An unfinished version of the New Balance MADE 990v5, which the Methuen factory exclusively produces.
A Look Inside New Balance’s Methuen Factory

Image Credit: Glenn Taylor/Sourcing Journal

Currently, more than 90 associates work on the brand’s factory floor. At the factory’s opening ceremony, New Balance gave a tour showcasing how its workers prepare, cut and mold the athletic shoe materials and components and then sew, press and assemble them into the final product.
A Look Inside New Balance’s Methuen Factory

Image Credit: Glenn Taylor/Sourcing Journal

New Balance plans to more than double the current number of skilled associates at the location, as well as the factory’s total production capabilities by the end of the year.
A Look Inside New Balance’s Methuen Factory

Image Credit: Glenn Taylor/Sourcing Journal

New Balance estimates that the 80,000-square-foot facility will produce an additional 750,000 pairs of sneakers annually.
A Look Inside New Balance’s Methuen Factory

Image Credit: Glenn Taylor/Sourcing Journal

Seen here: a program measuring the quality of MADE sneakers produced.
A Look Inside New Balance’s Methuen Factory

Image Credit: Glenn Taylor/Sourcing Journal

Plastered throughout the facility were some of the footwear brand’s posters that marketed the MADE 990v5 line.

A Look Inside New Balance’s Methuen Factory

A Look Inside New Balance’s Methuen Factory

A Look Inside New Balance’s Methuen Factory

A Look Inside New Balance’s Methuen Factory

A Look Inside New Balance’s Methuen Factory

A Look Inside New Balance’s Methuen Factory

A Look Inside New Balance’s Methuen Factory

A Look Inside New Balance’s Methuen Factory