Merrell Hiking Sandal
“Consumers are asking for versatile, performance-ready options that work for their everyday lives, or as we say, from trail to tavern,” explained Kelly Ballou, brand director at Merrell.
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Merrell Lifestyle Sandal
Image Credit: Merrell Increased participation in outdoor activities has led to a surge in popularity for active footwear that blends “tech and style.”
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Hoka One One Sneaker
Image Credit: Hoka One One Hoka One One has introduced shoes in recent seasons that adapt the brand’s “oversized, max-cushion midsoles” to everyday use, explained Gretchen Weimer, VP of product for Hoka.
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Hoka One One Hiker Sneaker
Image Credit: Hoka One One “Consumer behavior has shifted, and more athletes are looking for a comfortable shoe that blends athletic performance and everyday lifestyle, or one shoe they can use for everything,” said Hoka’s Weimer.
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Chaco Hiker Sandal
Image Credit: Chaco “In terms of color, I’ve noticed an unapologetic approach to this trend,” said Chaco’s Hill, adding that vibrant hues infuse chunky silhouettes with an air of casual cool.
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Chaco Hiker Sneaker
Image Credit: Chaco Chaco has worked to incorporate comfort features into its design process, and showcases a shoe’s heftier silhouette instead of hiding it.