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H&M’s Innovation Stories Initiative
Image Credit: H&M The Swedish firm recently announced the launch of Innovation Stories, a series of capsules collectively aiming to promote the use of sustainable materials, technology and production processes across the garment industry.
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H&M’s ‘Science Story’
Image Credit: H&M The first collection, dubbed Science Story, will be available on HM.com from March 18 through April 1.
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Wide-Leg White Jeans with Removable Waistband
Image Credit: H&M The womenswear range will include spring staples like wide-leg white jeans—pumped up with a removable double waistband.
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Chartreuse Cargo Pants
Image Credit: H&M A cropped white shirt with an oversized pocket, a cuffed tracksuit, cargo pants, cutout dresses, sports bras, blazers, hoodies and biker shorts will make up the new capsule.
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Evo by Fulgar Dress
Image Credit: H&M Showcasing some of the latest “fabrications of the future,” the line will feature materials like Evo by Fulgar, a yarn made from all natural castor oil.
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Castor-Oil-Based Yarns
Image Credit: H&M Dresses, sports bras and more will be made using Evo by Fulgar.
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Recycled Plastic Sunglasses
Image Credit: H&M Accessories, like periwinkle blue recycled plastic sunglasses, will complement the collection’s clean silhouettes.