The Fashion for Good Museum

Fashion for Good is giving everyday apparel lovers a chance to see iconic catwalk creations in person—and learn about the sector’s cultural and environmental impact in the process.
Fashion for Good is giving everyday apparel lovers a chance to see iconic catwalk creations in person—and learn about the sector’s cultural and environmental impact in the process.
A new exhibition dubbed Fashion Week: A New Era opened Friday at the group’s Amsterdam museum, pulling together designer duds from New York City, Milan and Paris showcases from throughout the decades.
Fashion for Good has curated a presentation that allows visitors to travel through the timeline, illustrated by runway looks from longstanding luxury labels like Balenciaga, Versace and Moschino.
Images on display from legendary New York Times style photographer Bill Cunningham convey the essential role that everyday consumers play in fashion.
The experience delves into the history of Fashion Week, which began as a series of intimate salons at the end of the 19th century, as well as its continued evolution and significance to modern shoppers.
While some critics have questioned Fashion Week’s relevance amid the industry’s ongoing commercialization, these events have the potential to influence consumers’ purchasing behaviors, Fashion for Good believes.
A fixation on fast fashion has led luxury to try to keep pace with ever-shifting appetites, adding more collections to their traditional spring-summer and fall-winter calendars.
“The museum tells the stories behind the clothes you wear and how your choices for those clothes can have a positive impact on the fashion industry,” the group said.