Eliud Kipchoge (Center) and other runners wearing the Nike Air Zoom Alphafly Next%
CREDIT: Nike
When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.