The Sneaker Bar makes trying on and buying footwear quick and easy with on-the-spot access to the store’s shoe assortment and a Nike Expert to help consumers make the right product pick.
The store’s façade showcases Angelenos shopping and getting after sport against the backdrop of a classic SoCal sunset. Los Angeles native Bijou Karman, the artist and illustrator who designed the mural that she calls “Sunsets on Melrose,” says she intended for it to be a re-imagined walkthrough of a typical LA day.
Returns, exchanges or purchases are made easy with Curb Services at Nike By Melrose. Using Swoosh Text (an SMS messaging system between the shopper and the store), consumers can simply text the store, pull in, grab or return goods, and get going.
Nike by Melrose gives NikePlus Members access to shop from the Nike App, tap reserve and pick up their product to try-on and purchase in-store.
The Dynamic Fit Zone has a lounge to relax in, rooms where Nike Experts can offer styling tips and a Nike Trial Zone (with a treadmill) to really put product to the test in. Bookable through the Nike App, Nike Express Sessions will also be hosted here to provide elevated one-to-one service to consumers in just thirty minutes.
Nike Live stores, beginning with the Melrose Avenue location in Los Angeles, are specifically designed to be a service hub for local NikePlus members.
NikePlus members can redeem product or rewards by using their member pass every two weeks at the NikePlus Unlock Box (essentially a digital vending machine).