Rhone Everyday Essentials Trunks

In a world where shoppers are becoming more dependent on a specific subset of wardrobe staples, the brand wanted to “raise the bar on premium basics.”
In a world where shoppers are becoming more dependent on a specific subset of wardrobe staples, the brand wanted to “raise the bar on premium basics.”
Given the shopper’s growing affinity for casual, ultra-wearable duds, men’s premium activewear label Rhone may have hit on gold with its latest collection.
Boxers are made from a custom-developed fabric developed with pima cotton and modal yarn spun from self-sustaining beech trees.
Everyday Essentials undershirts were designed without irritating side seams or tags.
Everyday Essentials undershirts in crewneck and V-neck styles were designed without irritating side seams or tags, and feature tapered sleeves that don’t ride up.
Sock styles are engineered with a mesh knit for breathability, a rib band around the instep for added support during physical activity, comfort padding around the toe and an interior no-slip heel grip.
The only men’s categories that showed a glimmer of promise were underwear, nightwear, swimwear and accessories, with a 3.1 percent increase in pricing across the board.
“The idea for Everyday Essentials started as Rhone brainstormed more about what is essential to a man’s wardrobe, and what constituted ‘basics’ for them.”
The company wanted to round out its offerings with “premium products to outfit every man from where he lives, sweats, and works.”