Wonderwest by Boot Barn
Boot Barn’s Wonderwest womenswear line features trend-forward styling.
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Image Credit: Courtesy -
Fringe Jacket, Belted Skirt
Image Credit: Courtesy Through a campaign dubbed “Burning Bridges” that launched in July, Nicole sought to reframe Boot Barn’s mission through a new lens.
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Mesh Overlay Dress
Image Credit: Courtesy The fashion showcase featured new looks from Boot Barn’s womenswear vertical, Wonderwest, which Nicole established as a home for more trend-forward styling, on models that represent a true cross-section of the country’s towns and cities.
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Fringe Romper
Image Credit: Courtesy They strutted down the dusty roads, through the red rock canyons, and across the undulating wind-swept fields that make up the American West in prairie dresses, piped button-downs and embroidered vests and jackets layered with belts, bolo ties, holsters and hats.
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Corset Top
Image Credit: Courtesy The garb was complemented, of course, by an array of boots in tones ranging from earthy sepia to bright, Barbie-core pink.
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Studded Shorts, Silver Boots
Image Credit: Courtesy “I had the flexibility to think about a customer who isn’t necessarily a cowgirl—maybe she’s really just a mainstream contemporary fashion customer that loves Western-inspired pieces,” Nicole said.