Amazon has introduced Amazon Style, its first-ever physical fashion store where customers can find a selection of women’s and men’s apparel, shoes and accessories. At the tech-enabled store, consumers will be able to use the Amazon Shopping app to send items to a fitting room, browse and rate merchandise, and request more sizes or styles.
A view of the men’s section of the Amazon Style store, with looks including apparel, footwear and accessories from private label and third-party brands.
Shoppers use the Amazon Shopping app to scan QR codes on clothing items at Amazon Style.
Upon scanning a QR code of this Levi’s jacket, a shopper can view sizes, colors, overall customer ratings and additional product details.
A row of fitting rooms at Amazon Style, which are opened by scanning a QR code on the door.
A touchscreen in a fitting room at Amazon Style, to rate items, select different sizes or styles. Customers can have items delivered to the room using the display.