
The Doors. pop-up ran from May 28 through June 26.
The Doors. pop-up ran from May 28 through June 26.
Developed by Doors., a New York based firm that blends consumer-facing experiential retail with the traditional PR showroom, the “Metaverse, Schmetaverse” activation explored the influence of the digital realm on fashion and art.
Some artists and designers offered NFTs to accompany physical wares.
Pann’s 2000s-inspired matching sets captured the attention of L.A. consumers, from walk-in shoppers to influencers and Hollywood stylists, and the line nearly sold out.
For many brands, like Paris-based Y/ Project, Seoul’s elevated street-wear brand Juun J, New York Fashion Week favorites Private Policy and Ph5, Shanghai womenswear label Pann and Australia’s MQUEYT, the activation represented a first foray into physical retail or an introduction to the U.S. market.
In addition to fashion, the store carried end tables and planters from Special Studio and tufted rugs from Studio Oddities.
Zhengs said that developing an on-the-ground presence is a goal for many international brands, but cost and logistics often stand in the way.
Pistol-inspired pumps by Japan’s Ha Za Ma.