The Doors. pop-up ran from May 28 through June 26.
-
Image Credit: Sourcing Journal -
Doors. Pop-Up on Melrose Ave.
Image Credit: Sourcing Journal Developed by Doors., a New York based firm that blends consumer-facing experiential retail with the traditional PR showroom, the “Metaverse, Schmetaverse” activation explored the influence of the digital realm on fashion and art.
-
“Metaverse, Schmetaverse”
Image Credit: Sourcing Journal Some artists and designers offered NFTs to accompany physical wares.
-
Pann
Image Credit: Sourcing Journal Pann’s 2000s-inspired matching sets captured the attention of L.A. consumers, from walk-in shoppers to influencers and Hollywood stylists, and the line nearly sold out.
-
MQUEYT
Image Credit: Sourcing Journal For many brands, like Paris-based Y/ Project, Seoul’s elevated street-wear brand Juun J, New York Fashion Week favorites Private Policy and Ph5, Shanghai womenswear label Pann and Australia’s MQUEYT, the activation represented a first foray into physical retail or an introduction to the U.S. market.
-
Fashion and Homewares
Image Credit: Sourcing Journal In addition to fashion, the store carried end tables and planters from Special Studio and tufted rugs from Studio Oddities.
-
Dresses and Separates by Dawang
Image Credit: Sourcing Journal Zhengs said that developing an on-the-ground presence is a goal for many international brands, but cost and logistics often stand in the way.
-
Ha Za Ma Shoes
Image Credit: Sourcing Journal Pistol-inspired pumps by Japan’s Ha Za Ma.