• The Doors. pop-up ran from May 28 through June 26.
    Image Credit: Sourcing Journal

    The Doors. pop-up ran from May 28 through June 26.

  • Doors. Pop-Up on Melrose Ave.

    Image Credit: Sourcing Journal

    Developed by Doors., a New York based firm that blends consumer-facing experiential retail with the traditional PR showroom, the “Metaverse, Schmetaverse” activation explored the influence of the digital realm on fashion and art.

  • “Metaverse, Schmetaverse”

    Image Credit: Sourcing Journal

    Some artists and designers offered NFTs to accompany physical wares.

  • Pann

    Image Credit: Sourcing Journal

    Pann’s 2000s-inspired matching sets captured the attention of L.A. consumers, from walk-in shoppers to influencers and Hollywood stylists, and the line nearly sold out.

  • MQUEYT

    Image Credit: Sourcing Journal

    For many brands, like Paris-based Y/ Project, Seoul’s elevated street-wear brand Juun J, New York Fashion Week favorites Private Policy and Ph5, Shanghai womenswear label Pann and Australia’s MQUEYT, the activation represented a first foray into physical retail or an introduction to the U.S. market.

  • Fashion and Homewares

    Image Credit: Sourcing Journal

    In addition to fashion, the store carried end tables and planters from Special Studio and tufted rugs from Studio Oddities.

  • Dresses and Separates by Dawang

    Image Credit: Sourcing Journal

    Zhengs said that developing an on-the-ground presence is a goal for many international brands, but cost and logistics often stand in the way.

  • Ha Za Ma Shoes

    Image Credit: Sourcing Journal

    Pistol-inspired pumps by Japan’s Ha Za Ma.

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