Juicy by Juicy Couture

JCPenney’s launch of Juicy by Juicy Couture is the latest in the department store’s merchandising overhaul.
JCPenney’s launch of Juicy by Juicy Couture is the latest in the department store’s merchandising overhaul.
Debuting exclusively at JCPenney, Juicy by Juicy Couture launched in 500 stores and online at jcp.com/juicybyjuicy on Sept. 23.
The brand will offer baby and kid’s apparel, women’s and kid’s sleepwear, footwear, home and accessories such as fragrances and watches ahead of the holiday season.
From joggers and leggings to cropped sweatshirts and hoodies, the collection features bold colors, prints, patterns and track silhouettes for everyday comfort.
The inclusive collection for women is available from XS-3X, in line with many of the new collections JCPenney has launched this year.
The new women’s collection is designed to feature a unique spin on the brand’s signature tracksuit.