Medium Chiara Folded

In three shapes and a multitude of sizes, the range contains 19 total SKUs that range in price from $248-$698.
In three shapes and a multitude of sizes, the range contains 19 total SKUs that range in price from $248-$698.
The California brand officially launched its first collection of leather handbags on Monday, following a teaser campaign featuring actress Camila Morrone that appeared across its social media channels last week.
The handbags are available on the brand’s e-commerce site and at its retail stores.
Reformation said new styles would be dropped on a monthly basis.
Reformation opted for a “distinct yet restrained” color palette, including brown, black, white and cream, along with more animated hues like pink and light green, and the occasional metallic.
The brand said it focused on timeless designs “that defy season-to-season trends,” with a focus on quality, versatility and longevity.
According to general manager of product innovation Alison Melville, handbags were a natural next step for Reformation, which launched its line of footwear in 2021.
While the supply chains for shoes and handbags are separate, “the strategy is very much the same,” she said.