Target’s Designer Dress Collection

Slated to launch this spring, the Designer Dress Collection will feature 70 original looks from Christopher John Rogers, Rixo and Alexis.
Slated to launch this spring, the Designer Dress Collection will feature 70 original looks from Christopher John Rogers, Rixo and Alexis.
Rogers, who founded his eponymous line in 2016, said he has been inspired by a desire to break boundaries. “Growing up as an artistic kid in the Deep South, I’ve always aspired to create designs that help the wearer feel their most self-expressive,” he said.
The designer, whose bold looks have been worn by megastars like Lady Gaga and Lil Nas X, expressed excitement about the forthcoming launch, saying “I’ve always admired the Target designer collaborations in the past, and I’m excited to be a part of that legacy.”
Launched in 2008 by mother-daughter team Alexis Barbara Isaias and Ana Barbara, Alexis’ sophisticated, feminine aesthetic also speaks to the modern traveler, Target said.
With elegant yet effortless silhouettes suited for a weekend getaway, Barbara Isaias called the Alexis x Target line “a true reflection of who I am.”
Meanwhile, six-year-old label Rixo, helmed by best friends Orlagh McCloskey and Henrietta Rix, aims to evoke feelings of wanderlust through their free-spirited, pattern-heavy designs.
“We can’t wait to see the collection come to life—seeing our designs on others is always such a magical feeling,” the founders said.