Yeezy Comes to Gap’s Times Square Flagship Store
More than 130 people stood in line at the Manhattan flagship by 10 a.m. Thursday to check out the initial release of the Yeezy Gap Engineered by Balenciaga collection in person for the first time.
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Image Credit: Glenn Taylor/Sourcing Journal -
Yeezy Comes to Gap’s Times Square Flagship Store
Image Credit: Glenn Taylor/Sourcing Journal A shopper holding up his newly purchased Dove No Seam Tee from the Gap flagship.
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Image Credit: Glenn Taylor/Sourcing Journal More than 130 people stood in line at the Manhattan flagship by 10 a.m. to check out the initial release of the Yeezy Gap Engineered by Balenciaga collection in person for the first time.
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Yeezy Comes to Gap’s Times Square Flagship Store
Image Credit: Glenn Taylor/Sourcing Journal At the Gap store entrance, employees were adorned with all-black merchandise from the collection, including items such as the 3/4 Sleeve tee, the No Seam tee and the women’s Long Sleeve Second Skin.
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Yeezy Comes to Gap’s Times Square Flagship Store
Image Credit: Glenn Taylor/Sourcing Journal Shoppers lined past the Old Navy store down to the next block, with some waiting in line for more than an hour before entry.
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Yeezy Comes to Gap’s Times Square Flagship Store
Image Credit: Glenn Taylor/Sourcing Journal A rear view of the line from 45th Street and Broadway. For reference, the Gap store is located to the right of the Old Navy store and barely in view.
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Yeezy Comes to Gap’s Times Square Flagship Store
Image Credit: Glenn Taylor/Sourcing Journal The hype for the collection was so large that the line extended all the way past the McDonald’s located one block north of the store’s entrance.
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Yeezy Comes to Gap’s Times Square Flagship Store
Image Credit: Glenn Taylor/Sourcing Journal Seen here, several passersby are observing the entrance as shoppers enter and leave the Times Square flagship store.
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Yeezy Gap Engineered by Balenciaga arrives in Times Square store
Image Credit: Courtesy Visitors to the store could play the brand’s new mobile game on large-size screens.
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Yeezy Gap Engineered by Balenciaga arrives in Times Square store
Image Credit: Courtesy The store stripped down the experience according to Ye and Demna’s “utilitarian vision.”
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Yeezy Gap Engineered by Balenciaga arrives in Times Square store
Image Credit: Courtesy Gap reengineered its Times Square flagship with Yeezy Gap’s minimalist bent in mind, featuring the dove motif throughout.
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Yeezy Gap Engineered by Balenciaga arrives in Times Square flagship
Yeezy Gap is taking over the flagship for an undetermined period of time.