H&M’s Circular Design Story will debut Thursday, featuring Ambercycle’s Cycora regenerated polyester.
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Image Credit: Ambercycle -
H&M’s Circular Design Story
Image Credit: Sourcing Journal On Monday, the Swedish fashion firm celebrated the imminent launch of its Circular Design Story, the latest chapter in a series of lines crafted using ecologically-focused inputs and processes.
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H&M’s Circular Design Story
Image Credit: Sourcing Journal The brand showcased the capsule of men’s and women’s apparel, which launches Thursday, at the Downtown L.A. headquarters of textile recycling company Ambercycle, a longtime partner and recipient of the H&M Foundation’s 2016 Global Change Award.
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H&M Asymmetric Dress
Image Credit: Sourcing Journal A pink cocktail dress made with recycled polyester fiber from Repreve.
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Sequined Bow Top and Matching Skirt
Image Credit: Sourcing Journal Sparkly polka dot top made from recycled polyester, embellished with recycled polyester sequins and recycled glass beads.
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Cocktail Dress with Bow
Image Credit: Sourcing Journal Mini dress made from recycled polyester sourced from textile-to-textile recycling, printed using digital textile printing.
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Faux Leather Trench Coat
Image Credit: Sourcing Journal Made using recycled polyamide and coated with Vegea, a vegan material partly made from grape skins, stalks, and seeds discarded during winemaking.
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Plisse Blouse
Image Credit: Sourcing Journal Made from recycled polyester sourced from textile-to-textile recycling, with dots printed using digital textile printing.
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Cutout Blazer and Pants
Image Credit: Sourcing Journal Tailored pants made using Naia Renew Cellulosic Acetate, a cellulosic yarn produced with waste plastics and carpet fibers.
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Men’s Long Embellished Blazer
Image Credit: Sourcing Journal Classic black blazer is made from 50 percent recycled wool and 50 percent recycled polyester.
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Jersey Train Dress
Image Credit: Sourcing Journal An evening dress is made using Naia Renew Cellulosic Acetate.
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‘Big Puff’ Dress
Image Credit: Sourcing Journal Pink, two-iece dress made from recycled polyester sourced from textile-to-textile recycling.
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Palletized Clothing Ready for Sorting
Image Credit: Sourcing Journal The company collects used garments not fit for resale from organizations like the Salvation Army and Goodwill, as well as from consumers interested in doing good.
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Dawson Removing Trims from Apparel
Image Credit: Ambercycle An indiscriminate process, the group takes clothing made with poly-blends of all kinds, isolating the polymer content in a chemical reactor.
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Trim and Hardware Removal
Image Credit: Sourcing Journal Ambercycle, founded in 2015 by material enthusiasts and environmental advocates Shay Sethi and Moby Ahmed, has garnered interest from industry heavyweights like H&M for its proprietary polyester re-processing technique.
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Ambercycle Lab
Image Credit: Sourcing Journal “The easiest way to think about it is that we’re just cooking the clothing,” Ahmed said on a tour of the company’s processing plant. “All of the all of the synthetic material is liquefied,” he added, and then re-spun into brand new fibers.
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Fiber Extrusion
Image Credit: Sourcing Journal “We’re not shredding and re-spinning,” Ahmed explained—a process that results in yarns made from shorter fibers that are less durable than virgin material. Instead, the polymers are melted down into a resin and packed into plastic pellet form, ready to be extruded into yarns by the company’s partners.
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Regenerated Polyester Fibers
Image Credit: Sourcing Journal “What that allows you to do is create a new material without sacrificing quality,” Ahmed said. What’s more, fabrics made using Cycora can undergo the same process indefinitely, he added, effectively closing the loop.
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Fabrics Made Using Cycora
Image Credit: Sourcing Journal “There’s a lot of material that’s capable of being regenerated through new technology,” Ahmed said.